A roadmap the next steward can execute.
Eleven target markets. Five active, six under LOI. Every corridor modelled with unit economics, format choice, and licensing structure.
Expansion at a glance.
Global corridors.
Live markets radiate from the Tokyo hub. Signed and target markets extend the network across four continents.
Five years, five milestones.
Click any year to preview the market openings and pipeline for that phase.
Consolidation
Deepen APAC. Open Seoul flagship. US West-Coast master licence signed.
Eleven priority markets.
Japan
Home market. Innovation kitchen and R&D commissary.
- Potential
- 12 outlets · HQ
- Strategy
- Company-owned flagships
Singapore
APAC hub. Premium mall footprint proven.
- Potential
- 4 outlets · GMV ¥620M
- Strategy
- Master franchise
Thailand
Bangkok CBD + tourist corridor performing above pro-forma.
- Potential
- 3 outlets
- Strategy
- Multi-unit franchise
Philippines
Metro Manila mall anchor tenants; strong daypart mix.
- Potential
- 3 outlets
- Strategy
- Master franchise
Malaysia
KL + Penang signed. First unit opens Q2 2026.
- Potential
- 6-outlet LOI
- Strategy
- Multi-unit franchise
Vietnam
HCMC + Hanoi. Youngest F&B demographic in region.
- Potential
- 8-outlet LOI
- Strategy
- Master franchise
Australia
Sydney + Melbourne. Strong JP diaspora, high spend.
- Potential
- 15-outlet target
- Strategy
- Master franchise
UAE
Dubai flagship. Premium mall pipeline in DIFC + Downtown.
- Potential
- 10-outlet target
- Strategy
- Joint venture
Saudi Arabia
Riyadh + Jeddah. Vision 2030 F&B category expansion.
- Potential
- 12-outlet target
- Strategy
- Master franchise
United Kingdom
London Soho + King's Cross format fit.
- Potential
- 8-outlet target
- Strategy
- Joint venture
United States
LA + NYC flagships, then frozen retail nationwide.
- Potential
- 25-outlet target
- Strategy
- Master franchise + retail
Four ways to partner.
Swipe through each structure — from country-level master franchise to shelf-ready retail licensing.
Master Franchise
- Benefits
- Country-level exclusivity. Full brand, IP, supply-chain, SOP handover.
- Requirements
- ¥180M initial fee · 50-store minimum / 10 yrs · Local commissary capex.
- Ideal Partner
- Established F&B group with multi-brand track record.
- Estimated Timeline
- 6–9 months to signing · First unit open in 12 months.
Multi-Unit Franchise
- Benefits
- Regional (metro) rights. Access to full SOP and training academy.
- Requirements
- ¥18M per unit · 3-store minimum · 5-year renewable.
- Ideal Partner
- Regional operator with F&B or retail experience.
- Estimated Timeline
- 3–5 months to signing · First unit open in 6 months.
Single-Unit Franchise
- Benefits
- Owner-operator model. Full HRTG training programme included.
- Requirements
- ¥12M initial · 8% royalty · Single-location commitment.
- Ideal Partner
- Founder-operator with capital and local site.
- Estimated Timeline
- 2–3 months to signing · First unit open in 4 months.
Retail & CPG Licensing
- Benefits
- Non-restaurant revenue. Frozen SKUs, seasoning line, snack format.
- Requirements
- Category-exclusive · Minimum guarantee · Quality-controlled co-pack.
- Ideal Partner
- National retailer, distributor, or CPG manufacturer.
- Estimated Timeline
- 4–6 months to launch on shelf.
Inquiry to grand opening in seven steps.
Inquiry
Submit interest · NDA · Preliminary call.
Every phase supported by the founder-led team.
Six-week training academy at Tokyo HQ, opening team on-site for launch, and quarterly innovation drops from the founder's kitchen.