有
Arigato Cheese Fries
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Chapter 03 · IP

Every mark, recipe, and secret — catalogued.

A defensible moat is not luck. It's a filed trademark, a versioned recipe, and a signed NDA. Below is the full IP register.

At a Glance

Intellectual property, by the numbers

27
Registered trademarks
6 jurisdictions
184
Copyrighted works
Menus, photos, video
41
Patented recipes
Trade-secret vault
9
Active licenses
Franchise + retail
Trademarks

Filed, granted, and monitored.

Mark
Class
Jurisdiction
Status
ARIGATO™
29, 30, 43
JP, SG, TH, US, EU, PH
Granted
有難う (logo)
29, 30, 43
JP, SG, TH
Granted
Umami Truffle™
30
JP, SG
Granted
The Nonbei Cut™
29, 30
JP
Pending
Shibuya Salt™
30
JP, US
Granted
ACF Signature Series™
29, 30, 43
JP
Granted
Logo & Identity

Wordmark, symbol, and lockup.

Arigato
Primary wordmark
有
Symbol · 有
有
Cheese Fries
Vertical lockup
Recipes

Signature recipes — versioned and vaulted.

Umami Truffle Cheese Fries
Vault access · founder + culinary director
v4.2
Shichimi Shibuya Salt
Trade secret · commissary-only production
v6.0
The Nonbei Cut technique
Patent JP-6421-2019
v2.1
House aioli base
Two-supplier redundancy
v3.4
Katsuobushi cheese blend
Proprietary aging protocol
v5.1
Yuzu-honey glaze
Seasonal SKU · winter only
v1.8
Packaging

Design system for the physical brand.

有
Fry cone · red
Spec sheet · dieline · Pantone
有
Delivery box · cream
Spec sheet · dieline · Pantone
有
Retail bag · kraft
Spec sheet · dieline · Pantone
有
Frozen carton
Spec sheet · dieline · Pantone
Brand Guideline & Copyright

Documented, filed, and enforceable.

PDF
Arigato Brand Guidelines v4.0
42 pages · Updated Mar 2026
Master
PDF
Logo Usage & Clearspace Manual
12 pages
PDF
Photography Style Guide
18 pages
PDF
Tone of Voice Manual
9 pages
PDF
Copyright Register (184 works)
XLSX · JP Copyright Bureau
Filed
Licensing & Trade Secrets

Who holds what, and why.

Active licenses
  • FamilyMart JP
    Frozen retail · 3-yr exclusive
    Active
  • NTUC FairPrice SG
    Frozen retail · 2-yr
    Active
  • Uniqlo UT
    Apparel collab · limited drop
    Active
  • Beams
    Merch · seasonal
    Active
  • Master franchise SG
    Country license · 10-yr
    Active
Trade secret protocol
  1. 1. Vault storage. Signature blends stored in split-knowledge — no single person has full formula.
  2. 2. NDAs on file. Every staff member above line-cook signs enhanced IP NDA.
  3. 3. Supplier segmentation. No supplier receives more than 60% of a recipe's spec.
  4. 4. Access log. Every vault open recorded. Reviewed monthly.
  5. 5. Succession clause. On transfer, keys move to acquiring entity via escrow protocol.